Like, follow, and join us to see another side of Porter Ranch, including videos, news, events, and other fun morsels you can’t get anywhere else. It’s a great way to stay informed about this extraordinary community.
Northridge is the latest spot in the Valley to host Amazon.com Inc., which opened an Amazon Fresh grocery store Thursday at 19340 Rinaldi St. in the Porter Ranch Shopping Center.
The new grocery banner fills a 30,000-square-foot vacancy left behind by Whole Foods Market, which relocated to the neighboring Vineyards at Porter Ranch shopping center. Whole Foods is also owned by Amazon.
While Whole Foods specializes in health-forward foods and private-label products, Amazon Fresh is the company’s take on a traditional supermarket. It carries name brand products as well as those sold under Amazon’s private label brands, including Fresh, Cursive and Whole Foods’ 365.
The Northridge store is the third Amazon Fresh location. The brand’s inaugural store opened in Woodland Hills in September, and an Irvine location followed in October.
All three Amazon Fresh stores are operating at 50 percent capacity as a coronavirus safety measure.
Amazon Fresh uses technology as a differentiator, namely through its Amazon Dash Cart feature. The store’s shopping carts use sensors and algorithms to identify which items shoppers pick, then charge their debit or credit card automatically when they leave the store, eliminating the checkout process. Also located throughout the stores are Amazon Echo Show devices, which shoppers can use to ask virtual assistant Alexa for help locating items.
Amazon has confirmed it plans to open an Amazon Fresh store in North Hollywood, but hasn’t revealed a timeline for that launch.
One of the few choices for deep-dish pizza restaurants in the area opened Monday morning at The Vineyards at Porter Ranch in the northwest San Fernando Valley.
Patxi’s Pizza, pronounced “Pa Cheese” and named after the chain’s co-founder Francisco “Patxi” Azpiroz, also serves up thin-crust pizza, sandwiches and salads at its latest location at 20101 W. Rinaldi St, Suite 100 in Porter Ranch.
The restaurant, defined by red used-brick walls, black and white tables and chairs and a brown wooden floor opened at 11 a.m. for outdoor patio dining and takeout services until “Safer at Home” orders are eased and the main dining area can open.
Co-owner and Porter Ranch resident Christine Demirtshian had her first slice of Patxi’s at a business meeting in Santa Barbara and immediately knew it was a winning formula.
She comes from a long line of family restauranteurs and is branching out on her own with this one.
“I put my blood, sweat and tears into this that’s how much I believe in this brand,” Demirtshian said.
People have been popping into the restaurant in anticipation of its opening, some transplants from the Bay Area and Colorado who were familiar with the restaurant and excited to see it come into The Vineyards.